Shell

The one that got away

Crafted a digital suite for Shells online annual reporting, that’s driven by the brands attributes, focusing on the specific stories that are relevant to the audience, putting them at the centre of the experience.

The theme was based on key sights into the sector, the market and the audience, we developed a 3-3-3 design strategy that can scale up and down depending on the platform and their dwell time.

Maintaining a comprehensive dialogue for the audience types: Institutional and key stakeholders… the 3 hour reader, retail and engaged stakeholders… the 3 minute reader And, general stakeholders… the 3 second reader.