bp home.

Worked closely with bp's customer integration team to create a concept for an integrated proposition based on combining mobility and home offers.

This was visualised through a video teaser prototype.

The brief was to show you how customers could manage both home and mobility - in one single proposition, enabled through a mobile app. To better understand their energy consumption and carbon footprint,

And to take proactive steps towards reducing energy use and cost – and ultimately progress towards being net zero.

To also, create a community to share and champion change and to reward people for positive actions.

The result.
The project and product have been fully funded and is underway.

Defining the user journey from wake up until sleep

The promo teaser video


Creative Direction
Brand Design
Web Development
Art Direction
Tone of Voice
Social Strategy


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Microsoft Surface it.