Microsoft
Surface it.
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This project was done a couple of years ago while working at MRM McCann, but it’ still looks pretty good.

Microsoft were looking for a softer way to introduce the ‘Surface’ laptop range into the creative workspace. But they needed to re-use existing assets. No shoots, no illustrations, nadda. We had to develop a multi-channel campaign with the stuff they already had (ain’t it always the way). So, we created ‘Surface it’ a campaign aimed at surfacing creativity within your culture, your people, your workspace and your technology.

And it struck a nerve:

+256% — Content interacting and sharing
+280% — Click throughs
2 of the top 10 most engaging pages across the entire Microsoft UK site