Mellow
Asia.
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We’ve been working with Mellow for a good few years now. It started with a website design and now we have just finished creating a visual identity for the entire Asia-Pacific market.

In Asia the CBD market is over saturated. There are a lot of brands and even more websites, but all of them look and sound the same. Mellow needed something different that set them apart from the rest.

We decided to lean into the authenticity of mellow. Developing a brand and digital language that stands-out, looks professional and is empathic to the audience.

The only way we could achieve this was to work closely with the team here in England and their Asia counterparts.

We did some in-depth research into the market, competitor analysis and bounced a load of ideas off each other remotely. Through this exploration and collaboration (we should trademark that) we realised it was golden.

Gold is an imperial colour representing earth, power, royalty, and prosperity. So, here’s to mellow gold. A colour we’d never really use online. But this time it really worked.